Tag Archives: Voiceovers

3 Ways You Can Spend Part(s) of a Holiday Growing Your Business

With Christmas soon to be celebrated around the world, the temptation to neglect efforts to grow and enhance your entrepreneurial efforts reaches its apex.  The stress of all your extracurricular activities is at its peak, the demands on your already limited time grow exponentially, and you are already thinking about how slow the first quarter of the following year can be and how it will affect your pocketbook.  The good news is there’s good news!

With the exception of a few occasions, the world’s mileage varies when it comes to holidays.  Canada has already celebrated Thanksgiving, and every country has a different day, or multiple days, for celebrating other events, like their independence.  In the global marketplace, your holiday is just another day around the world.  Use a part of it to keep working your plan for growth and prosperity for your business!

Here are 3 things you could be doing before the holiday festivities begin in your back yard that will pay dividends……..

1) Shift your marketing efforts to foreign companies

Folks in your own country will have the day off, but folks in other countries may not.  Take an hour and send emails, postcards, etc. to introduce yourself to as many overseas prospects as possible.  They’re open for business and could need your services TODAY!

2) Send “thank you” notes to any existing foreign clients

It doesn’t have to be a hand written “thank you” note, although that is certainly going the extra mile and will be much more appreciated assuming there’s no language barrier.  Email is perfectly OK.  It keeps you at the top of the mind and is an extra mile that your competitor might not travel.

3) Check the calendar

As we’ve established, your holidays aren’t always their holidays.  Use your holiday to take some time and find out when their holidays are.  Find out how they’re celebrated, then use the knowledge to take a moment to wish them a great holiday when they occur.  It’s a nice marketing touch that will separate you from your competitor!

Down time is certainly precious, and I am certainly not suggesting that you not enjoy it on the rare occasions when you get it.  But a little time invested on a day off now could provide the seed to exponential growth down the road, and all because you took an hour to show your foreign clients a little extra love.

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What does “Talladega Nights” have to do with your ACX success?

Anyone making his or her living in a creative field including VO, especially those who might be lacking in business or marketing skills, would be wise to read Al Ries and Jack Trout’s groundbreaking books The 22 Immutable Laws of Marketing (Violate Them at Your Own Risk!) and Positioning: The Battle for Your Mind.  I would make a strong argument that they would also be well-served by viewing the cinematic masterpiece Talladega Nights: The Legend of Ricky Bobby.  Since I’m pretty sure they’re being mentioned in the same breath for the very first time, you’re probably wondering what they have in common.

Both of Ries and Trout’s books revolve around a common theme, one familiar with folks who have populated the P2P sites over the years.  As it applies to voice talent, you could have golden tones and deliver the perfect read every time, but if you’re the 100th audition out of 114, chances are that audition will never be heard.  That has changed somewhat with several of the major sites recently, but the fact remains being first, or among the first, greatly enhances your chances of landing the gig.  Ricky Bobby’s father, Reese, reinforces the importance of being first in a poignant scene early in Talladega Nights…………..

ACX has been a hot topic in the VO world recently.  There seems to be more work available than folks available to narrate, but promptness in getting auditions to the ears of the rights holders still appears to be a huge advantage in landing the gig.  This is where being first has benefitted me tremendously over the past few weeks.  I’ve signed on to do 4 audiobooks over the course of about 2 weeks.  In at least 3 of those cases, the offer came within 24 hours of the title being posted and, subsequently, my audition being received.  I also had at least 2 rights holders/authors tell me my audition was the first one they received.  They had others behind me and they listened to several, but clearly there is sufficient non-scientific evidence that tells you being first, or among the first, on ACX auditions can provide a nice income stream.

Your mileage may vary, and on the flip side, there are many titles for which I’ve sent auditions months ago that never followed up on actually choosing a narrator.  You’ll get a definite advantage there, however, if you check it about once or twice a day and send auditions promptly, there’s a steady stream of work in it for you.

If you’re not first on ACX, you could be last.

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He’s More Than Your Average Joe

As many of us….present blog writer included….work to successfully segue from radio to full-time, self sustaining voiceover talent, it’s good to have a point of reference, particularly on a day when it seems like we’re treading water.

Joe Cipriano has far exceeded his wildest dreams to have a place near the top of the A-list in our business, and now he chronicles his journey in “Living On Air” (available HERE). Some of us fell into radio by accident, and others are bitten by the bug at a very young age and never lose the passion. Joe is squarely in the latter category, and with the combination of talent, determination, hard work, and luck in various quantities, he became a major market on-air talent at 20. From Waterbury, Connecticut to Washington, DC to Los Angeles, he relives his journey and introduces you to characters we’ve all worked with or known at some point in our career.

“Living On Air” is the story of a guy having the time of his life, and many reading this blog will resemble his remarks when they read the book. Your career mileage will vary, and most likely has if you weren’t in a major market at 20. And while I wouldn’t recommend the path he took from point A to point B, it has worked out nicely for him and will be very relatable to those of us who fell in love with radio and would have done, and still do, anything to follow our dream as it has taken us from an on-air studio to a recording booth.

“Living On Air” reminds us that even on the worst days and most dire of circumstances, i.e. the dreaded “different direction”, format change, or misguided station management, what we do on the air or in the booth still beats working any day of the week…..and twice on Sundays.

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